Media Services
Strategy
Planning
Buying
Reconciliation
Reporting
DG specializes in Media Services scaled to fit every need and budget –
and we pride ourselves on going above and beyond what’s expected.
Digital Media
These media campaigns involve the strategic use of digital channels, platforms, and websites to achieve specific marketing or communication objectives, leveraging various online tools and technologies to reach and engage target audiences.
Digital media campaigns are dynamic and require constant monitoring and adaptation to changes in audience behavior, platform algorithms, and market trends. Successful campaigns often involve a mix of creativity, data analysis, and strategic planning.
Social Media
Connect with your target audiences to achieve specific business or marketing goals via focused and coordinated efforts to harness the reach and engagement potential of social media platforms and networks.
Given ongoing changes in the social media landscape and the behaviors of users, these campaigns require a dynamic and adaptable combination of creative content, strategic planning, and real-time analysis to optimize performance.
OTT/CTV
Connected TV or CTV paid media refers to advertising on television screens through internet-connected devices such as smart TVs, streaming devices, gaming consoles, and over-the-top or OTT devices. This enhanced layer adds a more flexible approach to your media campaign by catering to ever-evolving viewing habits as consumers increasingly opt for streaming services.
Television
Despite the rise of digital advertising, television remains a powerful medium for engaging mass audiences through the impact of audiovisual content. Dolabany Group negotiates rates with networks, purchases advertising space, and secures the best placements for our clients while analyzing viewership data to gauge the effectiveness of your message.
Radio
Leveraging the unique power of music and the spoken word, radio campaigns reach diverse audiences everywhere — from day trips to the daily commute. Success in this medium requires the creation of memorable, resonant sound bites targeted by station and market for maximum impact.
The inclusion of Streaming audio is a layer to the terrestrial buys that should not be forgotten.
Keep your message in sight with branded visuals and copy that pops in a coordinated print campaign of direct mail, newspaper, magazine, circular, and/or billboard advertising suited to your needs and goals.
